Ontrack
Treating task paralysis by removing traditional to-do lists
Most productivity apps hand you a blank canvas and walk away. An open-ended backlog that becomes its own source of stress. This case study explores a minimal rethink of how tasks are captured, structured, and prioritised to reduce the cognitive load of deciding where things belong and how they're entered.
FOCUS
Task management, IA, UX Thinking
AREA OF WORK
Productivity & Wellbeing
ROLE
UX Design & Thinking
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PROBLEM
Blank lists create blank minds
Conventional to-do apps place the full burden of organisation on the user, just like a folder system does. Every task requires decisions: which list does it belong to? Is this list still relevant? Where does this fit relative to everything else? For people prone to task paralysis this creates a stuck, overwhelmed feeling when a list grows faster than it shrinks and the friction prevents any meaningful work from really being done.

DESIGN APPROACH
Structure that makes organisation simple
Rather than offer another blank list, the design introduces a two-tier structure: Tracks and Tasks. The hierarchy is intentional and it reduces the surface area of every decision a user has to make. Organisation is driven by goals, and any task is an action that needs to take place either on its own as a larger goal, or a smaller part within another goal.

DESIGN DECISIONS
Small tweaks that reduce friction at every step
Several small decisions compound to create a low-resistance experience, particularly for users who find that friction early in the flow is enough to make them abandon the tool entirely. For anyone approaching a new task management tool, they experience the overhead of needing to figure out how tasks are to be organised and management for the unforeseeable future - A very, cognitively demanding task.

OUTCOMES
A system that earns trust by just working
The core principal of the design is that a task manager should feel like relief, not administration. By embedding structure into the model through the bounding of Tracks, visual priority separation, and setting the core user loop to be focused on goal and completion over micromanaging, the app reduces the cognitive overhead of productivity to its minimum viable form thus adjusting for potential task paralysis.
Reduced decision fatigue
Making it easier to start
By removing the need to sort before capturing, users spend less mental energy on organisation and more on doing.
Clearer daily priority
The hardest work, front and centre
Visual separation of high priority tasks means urgent work is never buried beneath a wall of lower-stakes items.
Structure that scales
Without added overhead
The two-tier model stays lightweight as tasks and Tracks grow. the system organises itself rather than asking more of the user.

LEARNINGS
Learnings and Findings
As this was a prototype 1 version of the product, there were some key areas of improvement that could've furthered the core task loop we intended based off the problems discovered.
Dilan Omer © 2026. I had no idea what to include in the footer
